PUMA.

Creating a new look for an established brand can be a challenging prospect. Injecting some vivid colour and vibrant graffiti-inspired typography into this Puma campaign gave this original silhouette a new identity. Rooted in nostalgia and mass appeal, the Suede Classics are a staple piece for the brand, we had to respect the originality whilst simultaneously pushing the narrative and hype of a new release.

Graphic Design / Campaign Design / Digital Painting / Custom Typography / Animation.